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Claim Your Talent and Passion. Become A Thought Leader.

March 31 @ 12:30 PM - 1:30 PM EDT




Date: 3/31/21
Time: 12:30 PM EDT
Length: 60 Minutes
Event Type: Online in the Zoom room


Being recognized as a thought-leader is the holy grail for many. But what exactly is a thought-leader? How does one achieve this much-sought after status and successfully maintain it? How has thought-leadership changed during the age of heightened racial awareness?

Join us to learn how to tap into your experience and expertise to become a trusted source… a go-to person… to move and inspire your audiences with innovative ideas, thought provoking insights, and meaningful advice. Jennifer will

  • Define thought-leadership and how it has evolved over the past 12 months. What is truly innovative in the thought leadership space?
  • Who can rightly claim this status? Where is there white space… where could we use more thought leaders?
  • How to become a thought-leader, positioning your expertise as your “secret sauce”, along with best practice marketing tips for how to shine and stand out amongst others in your space.
  • The ‘burden’ of being a thought-leader. How to protect yourself and minimize burn out and disenchantment.

A case history featuring Dr. Uche Blackstock, a thought-leader in racial health disparities, will be featured.

Hosted By

Jennefer Witter
CEO and Founder of the Boreland Group Inc.


About Jennefer 

Jennefer Witter is the chief executive officer and founder of The Boreland Group, an 18 year old boutique public relations firm headquarted in New York City. The agency specializes in women-led and minority owned businesses as well as grassroots non-profits. It was selected by TheStreet.com as one of five national, black owned businesses “making a buzz”. Jennefer was named one of the nation’s “10 most successful black CEOs and entrepreneurs” by MadameNoire Magazine, and her company was recently recognized as one of 12 black-owned businesses to be “loved by its community and beyond” by ThriveGlobal

Jennefer is an active public speaker, with presentations to military, trade and academic organizations on implicit bias; gender-based workplace conversation; and public relations, communication and professional growth topics. Venues include: TedX Albany; Tishman Speyer; The Pentagon; The Brookings Institution; Pennsylvania Conference for Women; the Virginia Business Conference; Bel Brands; The Sea Service Leadership Association’s Annual Symposium; Vital Voices Global Ambassadors Program; The Durst Corporation; Ellevate Network’ Columbia University; American University and Fordham University. Jennefer was the keynote speaker at Brown Brothers Harriman’s “Women’s Summit” and Women in Cable Telecommunications DC/Baltimore Chapter. She is a featured speaker with Never Stop Learning, a boutique speakers bureau.

Jennefer is the author of “The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed,” published by HarperCollins. She has appeared in The Wall Street Journal, Fast Company, the Associated Press, TheStreet.com, Bloomberg Radio, MarketWatch Radio Network and WJLA. Her articles have appeared in Forbes, Business Insider, Medium, HuffPost and numerous small business publications. Previously, she was the public relations expert for Inc.com TV and a contributor to AOL Small Business.

Jennefer is a passionate advocate for women in the workplace. She is an active member of Ellevate Network and serves on the advisory board for Women inPower, a 92nd Street Y led venture that seeks to support and promote senior level professional women to C-level positions.

Jennefer holds a Bachelor of Arts degree in Communications (Print Journalism) from New York City’s Fordham University. Jennefer received a Regents Diploma from Brooklyn Technical High School, one of the country’s premier STEM schools.

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March 31
12:30 PM - 1:30 PM EDT
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