WORKSHOP DESCRIPTION

During this workshop, I will teach you the art of finding your unique superpower, getting to know your target audience, and communicating your value. All leading to increased visibility with the right people, and ultimately more sales.

ABOUT ERICKA SLATON

I’m Ericka Slaton, a Brand Strategist and Coach.

As a Digital Marketing Specialist and Brand Strategist, I’ve worked in the this ever-evolving field for a decade, helping different size businesses further their online presence and better communicate with their target audience. While I actually went to college to become a Sports Journalist, life shifted me into the Digital Marketing space, where I quickly realized that solid Branding was essential in order for me to effectively do any form of marketing.

Separated, laid-off, and pregnant, I decided to start my own business in 2018. Lots of mistakes later, here I am, passing on all the wisdom I gained through my struggle, in order to save other women lots of time and frustration, doing things the wrong way.

I see so much greatness as I scroll through Instagram, but most of it is going unrealized, and it kills me because I can see their vision and their passion. I’m determined to help women bring their visions to life. Creating brand transformations that allow women to audaciously show their talents and expertise is what I’m all about.