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July 22, 2020 @ 3:00 PM - 4:30 PM EDTFree
Hosted By: Gretchen Harnick
Time: 3PM EDT
Length: 60-90 Minutes
Event Type: Virtual
In today’s volatile marketplace, we have reached a critical moment which demands reinvention. As nearly every industry works to organize large-scale redesign of the future, change is here to stay. In this workshop, you will learn reinvention skills in order to forecast, design, and implement your continuously changing future.
Reinvention is an invitation to strip away the superfluous arriving at the core of what a company, an industry, a people, does best. Brand Reinvention Consultant Gretchen Harnick will lead you on your Reinvention journey.
In This Workshop, You Will:
- Understand the major pitfalls to reinvention,
- Learn how to innovate,
- Identify on new revenue streams, and
- Uncover new approaches you can implement immediately.
Brand Reinvention Consultant
Gretchen Harnick is a Brand Reinvention consultant, Professor, and multi-disciplinary professional in fashion and wellness. Her focus on building communities began early in her career as a VISTA Volunteer in rural Southwest Colorado. She worked in corporate marketing for 10 years before entering the fashion industry, opening a Showroom in Chicago and a retail boutique in Cleveland. Gretchen transitioned into academia as Department Director of the Fashion & Retail Management program at the Art Institute of Pittsburgh in 2005. In 2009 she was recruited by Parsons, School of Fashion in NYC where she worked for 10 years as Assistant Professor of Fashion Marketing.
While at Parsons Gretchen coordinated external partnerships, the online program, and launched the social media platforms for the school. Gretchen consults with organizations around the world, managing showrooms in Paris, Tokyo and New York, and teaching Reinvention to business incubators, international wellness programs, and individuals. Gretchen conducts research, manages multiple website build-outs, supports clients with email marketing and content strategy, and negotiates global brand partnerships. She has an MBA in Marketing, a BA in Psychology and French, a 200-hour yoga teacher certification, and a Reinvention Practitioner certification.
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